From YouTube to Hypebeast: How XPLRMerch Took Over Gen Z Fashion

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2025-11-13 11:58:54 - Translate

In the fast-paced world of digital culture, where social media influencers dictate style and authenticity is the new luxury, XPLR Merch has emerged as a defining force in Gen Z fashion. What began as a YouTube project by the adventurous duo Sam and Colby has evolved into a global streetwear sensation — bridging the gap between online fandom and real-world street culture. The journey...

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