Nike’s Travis Scott Ad: Where AI Meets Creativity

This one’s a game-changer!

Creative genius Gibson Hazard directed the latest Travis Scott x Nike commercial, blending AI and traditional techniques to push creative boundaries.

Here’s how it came together:
5,000+ images were generated using MidJourney during preproduction.
These visuals were integrated with traditional VFX , creating a hybrid workflow.
The result? A bold and futuristic identity for Nike’s campaign.

This ad proves that AI and human creativity can set new standards in video production.

What do you think—will AI redefine the future of advertising?

Credit: Jak Bannon on X

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